About

Hi! We’re Ginnie and Stacy — the mother-daughter duo behind Louise Lane! 💕

Owning a store and building a brand with meaning has always been a dream of mine. With the love and support of my family, that dream became a reality — and Louise Lane was born.

The name Louise Lane carries four generations of love and strength — it’s my middle name, my mom’s middle name, my great-grandmother’s name, and now my daughter’s middle name too. This brand is truly a family legacy, inspired by the women who shaped us and the little girl who inspires everything we do. ✨

What started as a small storefront has now grown into a full online boutique and traveling brand, bringing Louise Laneto women all over the South through our favorite holiday markets and pop-up shows.

At Louise Lane, we believe shopping should feel special. We take pride in curating thoughtful collections and designing exclusive pieces through our own Louise Lane Designs line — always with a focus on quality, comfort, and creativity.

Thank you for being part of our journey. Whether you shop with us online or see us at a market, you’re part of the Louise Lane family — and we’re so grateful for you. 💜